In today’s competitive environment, content strategy is essential to the success of B2B companies. To keep abreast of the rapidly changing online landscape and to continually improve our content creation services, we’ve enrolled in Northwestern University’s Content Strategy MOOC, which begins today.
Content Strategy is a conversation that provides thought-leadership. It starts a conversation with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. We understand that if our clients’ B2B organizations are to thrive, they need our support in creating engaging, strategic, honest stories and information that is valued by their most important audiences, which, in turn, will make their enterprise stand out. Further, we believe that content strategy is similar to the best examples of journalism. Our background in journalism is what differentiates us from those that offer similar services; we’re journalists with more than 20 years experience. (See our portfolio of published articles.)
Content Strategy is not advertising, marketing, or public relations. It is different because it never pursues the persuasive goals that are appropriate in those disciplines. Every day we strive to improve our performance in delivering quality content to our clients. Part of this commitment is continuing education. And that is why we are proud to participate in Northwestern University’s Content Strategy MOOC.