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Date posted: April 30, 2012

The Virtual Enterprise
appeared in Microsoft Executive Circle magazine

Call & Response
appeared in Microsoft Executive Circle magazine

Government on Demand
appeared in Microsoft Executive Circle magazine

Press # for Satisfied User
appeared in Microsoft Executive Circle magazine

Industrial Strength Integration
appeared in Microsoft Executive Circle magazine

A Guide to LAN Switch Architecture and Performance
appeared in Cisco Systems’ Packet magazine

9 Steps to Building a Better Internet Strategy
appeared in Fortune magazine and Cisco Systems’ IQ  magazine

Inspired ASP Solutions
appeared in Sun Micro’s Open Manufacturing magazine

Adapting to Market Changes
Cisco’s IQ magazine

 

Corporate Newsletters

Siemens Totatally Integrated Automation (Siemens)

Functional Safety News (Underwriters Laboratories)

Functional Safety News (Underwriters Laboratories)

Safety Matters Vol 2 No 1 (Magid Glove & Safety Equipment)

Safety Matters Vol 2 No 2 (Magid Glove & Safety Equipment)

 

Corporate Brochures

SSA ERP Product Overview (SSA Global)

SRI Solar Technology Data Sheet (SRI International)

Deloitte & Touche eBusiness Technology Center (Deloitte & Touche)

Date posted:

Complying with the New Machinery Directive (UL)
appeared in Automation World magazine

Consistency in SIL and PIL Justification (UL)
appeared in Automation World magazine

Safety Codes (UL)
appeared in Elevator World magazine

Functional Safety (UL)
appeared in Elevator World magazine

Inbound Supply Chain Management Oil & Gas (Aspect Development)
published by Aspect Development

Inbound Supply Chain Management Hi-Tech (Aspect Development)
published by Aspect Development

Move Over UNIX, Here Comes the Windows NT Juggernaut (Microsoft )
appeared in Managing Automation magazine

Windows NT Operating System: Client-Server Computing (Microsoft)
appeared in Managing Automation magazine

Windows NT Rewards Innovative Thinking (Microsoft)
appeared in Manufacturing Systems magazine

Windows NT Solutions Give Manufacturers New Computing Advantages (Microsoft)
appeared in Managing Automation magazine

Windows NT A Real Bargain (Microsoft)
appeared in Manufacturing Systems magazine

DNA Fuels Batch Integration (Microsoft)
appeared in Control magazine

New Competitiveness Spurs Record Robot Sales (RIA)
appeared in Managing Automation magazine

Ross’ Solutions for Process Manufacturing (Ross)
appeared in Managing Automation magazine

AS/400 Users Find Global Solutions in Package-Oriented Software (JBA)
appeared in Managing Automation magazine

MESA International Grows Stronger (MESA)
appeared in Managing Automation magazine

MES: The Advantage of Comprehensive Control (MESA)
appeared in Managing Automation magazine

MES Helps Rollway Bear Down on Customers Service (MESA)
appeared in Managing Automation magazine

Revere Provides a Foundation for Implementing CMMS (Revere)
appeared in Managing Automation magazine

Special Section on SAP’S R/3 (SAP)
appeared in Manufacturing Systems magazine

Guide to Growth (Microsoft)
appeared in Manufacturing Systems magazine

IBM Solutions Special Supplement (IBM)
appeared in Manufacturing Systems magazine

Rockwell Logix Architecture Platform (Rockwell)
appeared in Control magazine

The Sum of the Parts (Rockwell advertorial)
appeared in Control magazine

Manufacturing’s Middle Ground (Sun Micro)
appeared in Control magazine

Planning in Real Time (Sun Micro)
appeared in Control magazine

OPC Finds Strong Validation Among End Users (The OPC Foundation)
appeared in Control magazine

The Integration Process Simplified (Opto 22)
appeared in Control magazine

Camstar’s MES Drives Quality at HMT (Camstar)
appeared in Managing Automation

A-B and System Integrators put Best Methods into Action (Allen-Bradley)
appeared in Managing Automation

 

 

Date posted:

Pinterest Board showcasing the magazines that have publish my work.

Date posted: April 26, 2012

Enterprise mobility–capturing and delivering information at the point of activity–is an extremely important and highly relevant topic in today's IT world. One of the world's largest computer manufacturers has asked me to serve as the lead ghost blogger for a new site about enterprise mobility. I will be writing nearly a dozen blog posts per month on this critical computing subject.

I am currently engaged as a ghost blogger for a half dozen major corporate blog projects.

The enterprise mobility space is one I've watched evolve during my many years as a contributor to such publications as Inbound Logistics, Managing Automation, and Automation World. I'm eager to take a deeper dive into this topic.

Date posted: April 24, 2012

According to a University of Massachusetts Dartmouth report, corporate blogging appears to be on the decline. Of the companies they surveyed, only 37 percent were blogging in 2011. That’s down from 50 percent in 2010. If you look only at Fortune 500 companies, the percentage drops to 23 percent (via www.marketingpilgrim.com).

But do these numbers tell a different story? Are corporate blogs falling out of favor, or are weak marketers simply abandoning poorly planned blogging efforts for other poorly executed marketing schemes?

As a ghost blogger for a half dozen corporate blog sites, I suggest another way to look at these numbers is that while the second-tier, ad-hoc marketers jump from one “flavor of the day” marketing tactic to another, savvy, successful corporations have found a way (using professional writers) to maintain their blogs and leverage their SEO power (see Reasons Why B2B Companies Should Blog). These companies have given themselves a significant advantage over their rivals who don’t follow through on marketing efforts, not the least of which are their blogs. Those companies that start and stop a blog project–after quickly running out of post ideas as the survey suggests–have effectively wasted the resources they put toward that effort.

The same type of thing happened in the 90s when corporate billboard Web sites were being built, at great cost, without much forethought. These sites were later abandoned as hopeless and rebuilt using a more sustainable model with the rise of Web 2.0.

In 2012, I’ve seen a dramatic uptick in the number of companies committing significant resources toward what I call “the brand as publisher” communications model. Their blogs stand foursquare at the center of this strategy.