One trend I am seeing across my client base of B2B enterprise software clients is what many of them are calling “The Digital Transformation.” There’s a growing acknowledges that more and more things and people are connected digitally, and that as more data is being generated. Savvy enterprise software companies are moving quickly to leverage the digital transformation to help customers to take practical action.

According to Wikipedia, The Digital Transformation is defined as follows:

Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation may be thought as the third stage of embracing digital technologies: digital competence → digital usage → digital transformation, with usage and transformative ability informing digital literacy. The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.

If you are a B2B software vendor, what are you telling customers about how you plan to help them through the Digital Transformation?