I'm very proud of the work I've done the last three years for UL. One of the most successful projects was this white paper that explains the product safety testing and certification organization's Functional Safety Mark Program.
Writing white papers, such as this one on complex technical subjects for C-Level audiences, is a specialty of mine. The challenge in developing this white paper on UL's Functional Safety Mark Program was in distilling information-from disparate sources in the company's Germany and U.S. offices-that met UL's marketing goals and lived up to the organization's vaunted scientific heritage.
This year, I’ve begun contributing to T.H.E. Journal. My first feature appeared online on 5-2-11. The article, Managing Assets in the Cloud, focuses on how school districts are using cloud technology to keep track of an ever-expanding amount of technology assets, which can be a daunting task, especially for understaffed district IT departments.
This is just one example of my recent coverage of the cloud computing phenomenon. I’ve also covered this topic for Automation World, Scholastic Administrator, and Managing Automation. Cloud computing has also been a topic of many recent white papers that I have written for corporate clients.
During the past few years, writing content for corporate blogs has become an important part of my business. Recently, Syncfusion, an enterprise technology provider of .Net components and controls, asked me to contribute a feature to their company's blog site.
Companies like Syncfusion realize the importance of providing quality, topical content on their corporate blogs. Doing so is an essential element in driving organic traffic to their blog site. Search engines such as Google place a high values on relevant content, which leads to better SERPS position (the listing of web pages returned by a search engine in response to a keyword query).
This credit recovery software case study examines the A+LS courseware software in use at Delta Middle School.
When students at Delta were having trouble mastering subject matter, especially science and math, the school implemented a credit-recovery program to help struggling kids advance to the next grade level. Delta selected A+LS courseware from American Education Corporation (AEC) to facilitate an aggressive credit-recovery program. The case study, one of nearly a dozen I’ve written for AEC, chronicles the success of that implementation.
Selling Professional Services, A Step-by-Step Guide, has been assigned the ISBN number 978-1-4524-5624-9.
The book is currently available for download on Amazon and Smashwords for $9.99. SPECIAL FOR READERS OF THIS BLOG: Use coupon QF67S for 40 percent discount.
One Amazon reviewer wrote, "This has been by far the most straight forward method for gaining new and repeat business that I have yet encountered. This little gem paid for itself many hundreds of times over in the first week, I've already seen growth and established new business relationships with a new service that I've recently started providing. The great thing about Marty's method is that it is very specific, took very little time to learn, and was easy to adapt compared to many of the sales philosophies that I have been studying over the past few years. I have worked with the author, and have always admired and appreciated his level of professionalism and business style. I am thankful that he has shared some of the secrets of his success. Highly recommended."