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Zero Learning Curve Facilitates Speed of Execution

Date posted: October 27, 2009

Even though I received the following highly complimentary message several years ago, the content speaks to timeless and important traits that I believe merit your consideration. Specifically, the importance of understanding the intricacies of highly technical products (gleaned from years spent working in a variety of technical industries) without a steep learning curve, which helps facilitate the quick execution of a project–something that has become even more imperative with the passage of time.

“I want to thank you for a job well done, Marty, and compliment you on the capabilities I observed during the process of this initiative. Included prominently among these are: 

  • You understood the intricacies of our product and markets with no perceptible learning curve
  • Excellent technical grasp
  • Speed of execution
  • Quality of work

"There was very little revision required for the case studies, something particularly impressive in light of the limited background material you were working with in many cases. Turning French faxes into compelling case histories goes well beyond translation, another skill that’s hard to find in technical writers.

“When you do exceptional work, you help us do exceptional work. The CD-ROM was released on schedule and very well received, and the case histories are being repackaged for a range of public relations purposes.

“In markets moving at Internet speed, the success of collateral and sales tool support often depends on the ability of a company’s vendors to provide service that allows the company to create and release those marketing elements in a timely manner. I know this is something you’re keenly aware of, because of the performance I’ve seen.

“Please know that we look forward to using your services again when the need arises, and that I would recommend you to any PR or marketing professional looking for high-quality and dependable writing resources.”

–Ellie Dimarucut, Collateral & Sales Tool Program Manager, FileNET Corporation