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UL Advertorials Appear in Automation World

Date posted: August 31, 2010

In the first half of 2010, I produced two advertorials sponsored by Underwriter’s Laboratories (UL) for Automation World magazine.

The May advertorial discussed the best ways for manufacturers to comply with the new machinery directive. The August advertorial discussed why third-party clarification made sense for manufacturers.

These UL advertorials are good examples of how I handle deeply technical subject matter for clients in highly sophisticated, niche markets. Speaking to this point, UL’s Alison Johnson, commercial manager, Power & Controls, said this about my work (in a recommendation she wrote for LinkedIn):

“Marty does an excellent job of converting highly technical information into prose that the everyday reader can understand. One of Marty’s biggest assets is that he has experience working in technical industries and is therefore able to extrapolate key messages from highly complex and technical subjects…”