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Siemens TIA Newsletter Perfectly Leverages Online Capabilities

Date posted: March 9, 2012

I write the content for the Siemens Totally Integrated Automation (TIA) newsletter. The March issue appears online today.

The Siemens TIA newsletter is an excellent example of the evolution of the corporate house organ. I've written dozens of corporate newsletters–stretching back to the days before the Web when all newsletters were printed and mailed. Siemens has taken the corporate newsletter into the 21st century by leveraging quality content with an online interface that allows readers to delve deeply into the information presented. The information is fresh, easily accessible, and, most importantly, delivers value to the reader.

I currently write three corporate newsletters that are available online (through the auspices of Summit Publishing), and Siemens TIA newsletter is one of the finest examples. If you take a moment to explore the issue by clicking the link provided above, you'll understand why I make this assertion.

I'm proud to be associated with the Siemens TIA newsletter and the good people at Summit who publish it.