It’s official. I was introduced today as a contributing author to the Manufacturing Geek blog site. I’ve actually been contributing to the site for more than a year, but recent changes to how Google values authorship has motivated the publisher to leverage the power of my name as an author. Google’s authorship “handshake” method, which shows photos next to results, gives credibility to search results that use the new system. In other words, Google authorship makes search results more human, and more likely to be clicked. It also gives the site’s SEO an important boost. For these reasons, B2B content strategy managers who rely on outside contributors should follow the Manufacturing Geek’s lead by giving authorship credit to their writers via Google+.