Historically, the B2B industry has not been known for being flexible or mobile friendly. Labor-intensive transactions–happened behind a desk–were time consuming and paper intensive. But today, with the rise of commuter commerce, the industry is seeing major benefits in accommodating on-the-go customers. According to a recently released Accenture study, 50% of B2B organizations have already implemented mobile strategies into their business model and 36% have mobile plans in the works. That means only 14% of B2B organizations don’t intend to focus on mobile in the next year.
Although B2B organizations are making gains in mobile optimization, there is still considerable room for growth. Accenture found that only a handful of companies has developed specialized mobile offerings, including mobile apps (15%), mobile-optimized websites (13%) and mobile catalogs (10%). Chris Dalton, CEO of CloudCraze, an expert in B2B eCommerce, strongly believes the future of B2B eCommerce lies in mobile. He suggests brands should be prioritizing to optimize the customer experience, from streamlining the order process through buy buttons to developing mobile applications.