“Few things are harder to put up with than the annoyance of a good example.”
Case studies continue to be a mainstay of the work I do. During the past 25 years, I’ve written more than 500 case studies. (Honestly, that number is probably low. I stopped counting a decade ago after reaching 350.)
At Aprilaire, their legacy system was outdated, expensive to update, and didn’t provide easy integration of work orders and preventive maintenance activities, or fast, easy access to information/reports. When they began working with FacilityDude, the company enjoyed better visibility across maintenance operations; ease of use and simple report generation; and significant time and labor savings.
The power of the case study is evergreen for good reason. Case studies are a potent marketing tool.