Aristotle (Photo credit: Wikipedia)
The Greeks had a few ideas about doing things well: “We are what we repeatedly do,” said Aristotle. “Excellence, then, is not an act, but a habit.”
Much of what we do on this blog is communicate what we believe are good habits regarding business-to-business communications tools and tactics, but also to instill a habit of reflection on our own part. This extends not only to our own
practice, but also to those practicing in the same arena.
With that in mind, we point you to a post from last summer by Meghan Keaney Anderson on HubSpot’s Inbound Marketing blog. The post celebrates 10 B2B companies that create exceptional content. According to Anderson, these companies “create killer content on a regular basis to keep prospects coming back to their website and engaging with their business.” She points to them as an example of how companies have compelling content within, and that the tendency to see one’s own work as ‘uninteresting’ outside the four walls is something that needs to be resisted.
After looking at the sites acknowledged by Anderson, we think it worthwhile to revisit them here, as what they are doing might serve as inspiration for developing some good habits. Here’s five of her terrific ten:
In Part Two of this post on “kudo-worthy” content, we’ll bring you the balance of Anderson’s list of notable providers, who are lauded for an array of topics including social media, video, community development and more. In the meantime, for those who desire a little knowledge (which Aristotle would say is all of us), a little time on the sites of the providers above may prove to be usefully spent.