Date posted: September 10, 2015
Those considering ERP would do well to revisit the words of futurist John Naisbitt: “Trends, like horses, are easier to ride in the direction they are going.”
A recent article by Drew Robb on enterpriseappstoday.com points to a number of trends in ERP that are driving the direction of this enterprise software sector:
- The Cloud is the Future of ERP
Market forces such as Bring Your Own Device (BYOD), the need to provide enterprise access to mobile devices, increasingly connected machine environments and virtualization are propelling more and more functions toward the cloud— ERP won’t be able to stand on the sidelines. “The cloud and everything that entails continues to be the future of ERP,” says Andrew Marder, an ERP specialist at business software analyst
- The Hybrid Cloud Continues to Gain Support
Not everyone is convinced that we will see an all-cloud ERP future. Forrest Burnson, ERP market research associate at Software Advice, favors the hybrid cloud model in which an organization combines on-premise applications with cloud applications in its broader ERP package. “For many firms, it’s the best of both worlds and it’s making the whole cloud vs. on premise debate irrelevant,” he said.
- Better ERP Reporting
Improved reporting, facilitated by analytics and tighter integration, is another trend championed by Marder. He sees ERP as being uniquely placed to see an entire business system, find the weak spots and make more out of the existing resources.
- Bucking Tradition
Some ERP vendors are encountering a growing resistance to traditional ERP. Companies aren’t looking to purchase a back-office system; instead, they want something that can help them solve their problems with relatively simple solutions. That causes them to avoid traditional ERP, which some believe is synonymous with cost overrun.
- SMB ERP Adoption
The move to the cloud has led to greater SMB adoption of ERP. Despite its reputation for complexity, high cost and significant staff resources to keep it going, SMBs that have historically avoided ERP are manifesting less resistance. “Although the majority of SMBs still do not understand the concept of ERP, they are beginning to realize that it is becoming the de-facto system to have in order to cut down integration costs to other packages,” says John Miles, president of Enterprise Resources International, a technical staffing firm.
- ERP Platform Approach
The first wave of cloud adoption in ERP saw a rush to point solutions, often as a result of individual departments choosing a cloud app based on their specific requirements. The consequence for some was trying to manage multiple applications with separate databases, different user interfaces, workflows and collaboration tools. That could lead to users wrestling with multiple logins, and manual data export or import steps. Now some say there is a move toward businesses making a strategic platform choice first, and then working with individual departments to choose applications that fit the overall platform strategy.
- Continued Vendor Consolidation
Over the last decade or so, Microsoft gobbled up smaller ERP vendors such as Great Plains and Navision. Oracle and SAP also made acquisitions. And earlier this month Infor picked up GT Nexus, which is one of many acquisitions in its history. Miles sees more mergers in the near future. “Some of the big players will be swallowing some of their smaller competitors to capitalize on market share,” he said.
Not everyone is convinced that we will see an all-cloud ERP future. Forrest Burnson, ERP market research associate at Software Advice, an ERP software consulting firm, favors the hybrid cloud model in which an organization combines on-premise applications with cloud applications in its broader ERP package. “For many firms, it’s the best of both worlds and it’s making the whole cloud vs. on premise debate irrelevant,” he said.
Date posted: September 8, 2015
Over the past year we’ve been writing more about Customer Relationship Management (CRM), and it’s really not a mystery as to why. Everything an organization does needs to be focused on customers, from production to marketing to sales to service. As an increasingly sophisticated tool that provides data on how the customer is responding to corporate activity, CRM is increasingly on the mind of those responsible for enterprise applications.
A recent article on homecaremag.com provides a nice summary of the necessary steps to assure that CRM is adopted successfully. It takes around 10 to 12 weeks to fully implement a CRM system, and there are five key stages a company’s implementation team can expect during this time:
- Establish Goals
Before you interview CRM providers, you and your team should have a clear understanding of what you want from a CRM system. This may require a little introspection within the company to identify what you need most from a CRM resource. Involve all departments in the decision, and find out what each requires.
- Create a Timeline
Once you have selected a CRM provider, it’s important to establish a timeline up front from both the client side and the CRM vendor. This creates shared expectations where each party can hold one another accountable for established milestones. This is a good time to discuss best practices and define specific milestones with dates attached. Set expectations about how you want the CRM platform to work for you.
The discovery phase is utilized for data gathering. This is where the CRM team drills down into your company’s data. The CRM provider will request a sample data set pulled from a previous enterprise system.
- Connectivity Set-Up
This is the “nuts and bolts” stage of implementation, where your data team works with the CRM provider’s team to connect the data. There are different ways this can happen, but the three main elements you want to track include accounts, contacts and referrals.
As the purchaser of a CRM system, you should expect the vendor to provide in-person training, web sessions, online training guides, video guides and/or Web-based training. This service should be included in the CRM package. Post-implementation, you should have ongoing access to training and customer support. Remember, it’s you—the client—who creates value from the CRM system. Make sure you use the available training to make the most of your system.
As Peter Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Having an effective CRM solution in place will help you reach this aim.