Two articles of mine where cited in Steve Bell’s book, Lean Enterprise Systems: Using IT for Continuous Improvement (John Wiley & Sons).
Bell used content from articles I wrote for APICS, which appeared in the magazine in 2004 and 2005. Bell’s book is part of Wiley’s series on system engineering and management.
If you are ignoring your Web site, then the Web is ignoring you. The hard fact of life in today’s Web-driven B2B marketplace is content is king. Why? Fresh content not only establishes your company as an expert in your field, but it also garners attention from the search engines, which helps customer find you before they find your competitors.
From blog posts to Web site text to podcasts, we provide fresh content for a number of high-profile enterprise business solution providers. (Yes, that’s how they keep posting day-after-day while you’re busy chasing internal resources to submit their posts.)
We do our work without recognition–as ghost writers–which means you take all the credit as your site moves toward the top of search page results. It also means we can’t divulge our clients’ names, but, if we did, we’re confident that you know and respect their brands.